Sponsored content from SR&B Advertising Today’s customer journey is a fragmented experience flowing across multiple channels and touchpoints. While this is known and widely accepted, most advertising agencies are dedicated to specific channels and services, which forces their clients to vet, hire, and manage multiple vendors that work in siloes and compete for attribution and […]

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Local Agencies Demonstrate Excellence

AMA Baltimore congratulates our sponsors and collegiate agencies named in Inc.’s list of fastest growing private companies in America It’s a huge accomplishment when any privately own business gains success and recognition, but in a year where every business is struggling in a tough economy, it’s even more rewarding to grow and experience success in […]

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Sponsored content Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. An element of that evolution is the growth of how consumers are spending time with video as streaming as a source of entertainment and information grows in adoption. But let’s see what the data says… Effectv’s […]

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Baltimore, MD – The American Marketing Association Baltimore Chapter (AMA Baltimore) is proud to award SR&B Advertising as the winner of our 75th anniversary logo competition. Voted on by AMA’s board of directors, the winning submission was announced at our event at Boordy Vineyards on September 13th.    The goal of the competition was to create […]

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The recent Supreme Court ruling on abortion rights prompted many companies to make a statement on the issue to both employees and the public. Other recent issues in the headlines – Georgia’s election law, Florida’s “Don’t say gay” bill, COVID-19 vaccines and the January 2021 Capitol riot and subsequent hearings, to name a few – […]

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TV and Streaming: Dispelling the Myths

Effectv Sponsored Content Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party data or third-party data? New data reveals the ideal balance of linear TV and streaming advertising to achieve maximum campaign reach. One of the most challenging choices is how to make the most of video advertising – that is, […]

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