Lauren Yoffe serves as VP of Marketing + Communications and President Elect for AMA Baltimore. In this role, she is responsible for all email marketing communications that go out on behalf of AMA Baltimore. This includes programming emails to drive event registration, monthly newsletters to inform members and non-members about all things AMA Baltimore and provide external resources, and specific program announcements.
After implementing our monthly newsletter and managing multiple email campaigns, Lauren won the Volunteer Spotlight Award for Winter 2019. She is currently an Account Supervisor at Response Labs, where she manages client relationships, helps drive and execute ideas and initiatives, and oversees daily tasks for clients. She was previously the Marketing Automation Specialist at Alliance Franchise Brands, where she oversaw the email marketing program, databases and automation workflows on behalf of more than 300 franchise locations across three brands in the signage industry.
Lauren has a BA in Journalism from the University of Maryland College Park and volunteers for The Luv U Project in DC — a non-profit organization founded by her close friend, which focuses on advancing mental health through action, and reducing the stigma that comes with it. Lauren also helped her twin sister revamp her website for her cosmetic tattooing business, Sage Cosmetic Tattoo, by arming her with an online booking/deposit system.
Favorite Quote: “If you don’t like the road you’re walking, start paving another one.” Dolly Parton