Lauren Yoffe serves as VP of Marketing + Communications for AMA Baltimore. In this role, she is responsible for all email marketing communications that go out on behalf of AMA Baltimore. This includes programming emails to drive event registration, monthly newsletters to inform members and non-members about all things AMA Baltimore and provide external resources, and specific program announcements. She plans to create both renewal and win-back campaigns to help drive and retain membership for AMA Baltimore.. Lauren will work closely with Claire Howachyn, also VP of Marketing + Communications, to plan out content for the website and manage the MARCOMM committee.
After implementing our monthly newsletter and managing multiple email campaigns, Lauren won the Volunteer Spotlight Award for Winter 2019. She is currently the Marketing Automation Specialist at Alliance Franchise Brands, a company that provides marketing and operational support for over 300 franchise locations across three brands in the signage industry. Lauren oversees the email marketing program on behalf of all of their locations, as well as manages their email databases and marketing automation workflows.
Lauren has a BA in Journalism from the University of Maryland College Park and volunteers for The Luv U Project in DC — a non-profit organization founded by her close friend, which focuses on advancing mental health through action, and reducing the stigma that comes with it. Lauren also helped her twin sister revamp her website for her cosmetic tattooing business, Sage Cosmetic Tattoo, by arming her with an online booking/deposit system.
Favorite Quote: “If you don’t like the road you’re walking, start paving another one.” Dolly Parton