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political stance

The recent Supreme Court ruling on abortion rights prompted many companies to make a statement on the issue to both employees and the public. Other recent issues in the headlines – Georgia’s election law, Florida’s “Don’t say gay” bill, COVID-19 vaccines and the January 2021 Capitol riot and subsequent hearings, to name a few – […]

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As the Great Resignation, or Great Reshuffle, ripples through the job market, attracting and retaining marketing team members is more challenging than ever. According to the Bureau of Labor Statistics, 4.2 million Americans voluntarily left their jobs in June, a number that has held steady over the past year. People across industries are reevaluating their […]

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TV and Streaming: Dispelling the Myths

Effectv Sponsored Content Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party data or third-party data? New data reveals the ideal balance of linear TV and streaming advertising to achieve maximum campaign reach. One of the most challenging choices is how to make the most of video advertising – that is, […]

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The 2022 MX Awards are now open for entries! Here are a few tips from past winners to help inspire your 2022 MX Awards entry.

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To help spread kindness throughout the community, SECU launched the Kindness Campaign. Learn more about their employee engagement and community involvement in this post.

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Aaron Templer, our Sept. 14th AMA in the PM presenter, spoke with AMA Baltimore about social media and being a first-time author.

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After an AMA Baltimore event, DuClaw Brewing Company’s “Give A Crap Challenge” was born. Learn more about their successful fundraising campaign in this post.

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Artificial intelligence is often seen as removing human bias, but that isn’t true. AI systems can perpetuate bias and alienate audiences. Learn more in this post.

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How can you reach your target audience through TV advertising? Learn how to effectively reach prospects with addressable advertising.

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You can’t always prevent a crisis from occurring but having a crisis communications plan will ensure the best possible outcome.

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