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MX Award Winner Spotlight By: Deborah Shapiro, AMA Volunteer According to health policy research firm KFF, 10% of Americans did not have health insurance in 2021, with 64% citing the cost of coverage as the main reason for remaining uninsured. But uninsured adults were more than twice as those with insurance to incur medical debt […]

By: Michael Kinstlinger, AMA Volunteer Of all of the components that constitute an email send – Subject Line, Super Subject Line, from address, CTA, segmenting, etc the one that seems to get the least amount of attention compared to its importance is time of send. Given that people usually have a limited amount of time […]

AMA Baltimore invites you to join us on Wednesday, May 17th at the American Visionary Art Museum as we recognize the outstanding organizations and agencies who have conducted campaigns that show creativity, leadership, and measurable results.  There isn’t an event in downtown Baltimore quite like the MX Awards. Here are five reasons why you (and […]

The deadline to enter the MX Awards is approaching. Organizations – both for-profit and non-profit – and agencies (on behalf of their clients) are encouraged to enter and share their best campaigns of 2022 with the marketing community. For some advice and inspiration, here are some words of wisdom from some of our previous winners: […]

SR&B Sponsored Content By: Chad Bauer, SR&B Advertising When presented with the opportunity to participate in AMA Baltimore’s 75th Anniversary Logo Competition, SR&B Advertising saw a chance to collaborate with an iconic organization in the marketing world while showcasing our creative and problem-solving capabilities. When it comes to logo design, brand is key. We wanted […]

By: Michael Kinstlinger, AMA Volunteer One of the things that we, as email marketers, learn at every stop is the importance of subject lines. Content, CTA, RTB, SSL/Header and timing are all major factors, but if an email is a discussion at a singles bar, the subject line is the pick-up line. It sets the […]

Sponsored content from SR&B Advertising Today’s customer journey is a fragmented experience flowing across multiple channels and touchpoints. While this is known and widely accepted, most advertising agencies are dedicated to specific channels and services, which forces their clients to vet, hire, and manage multiple vendors that work in siloes and compete for attribution and […]

AMA Baltimore congratulates our sponsors and collegiate agencies named in Inc.’s list of fastest growing private companies in America It’s a huge accomplishment when any privately own business gains success and recognition, but in a year where every business is struggling in a tough economy, it’s even more rewarding to grow and experience success in […]

Sponsored content Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. An element of that evolution is the growth of how consumers are spending time with video as streaming as a source of entertainment and information grows in adoption. But let’s see what the data says… Effectv’s […]