Being an effective team leader requires a number of valuable skills. From hiring the right person to cultivating the team culture, a leader needs to think about their team and the results they need to achieve. Patricia Banks shares a few tips and insights into being an effective leader and building a great marketing team.
Most people create their marketing budgets based on last year’s figures. This process may work for some, but there are budgeting basics that marketers should evaluate when creating a budget. AMA Baltimore board member, Philippe Lerner, shares three budget tips for marketers.