Sponsored content Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are…
Companies need to use their marketing automation tools to create a personal connection with their customers. Learn how in this article.
At our October AMA in the PM, Joseph Papa, Director of Channel Marketing at AT&T, spoke about marketing analytics, setting up a framework, & more. Here are three takeaways from his presentation.
Whether you are determining your place in the market or preparing for a corporate rebrand, you’ll more than likely need market research. A segmentation analysis is highly recommended for any major branding research efforts. WBA Research shares their thoughts on segmentation studies and how to keep them effective.
As marketers, we are challenged to find which vehicles will deliver the most leads, conversions, and sales. Recognizing the need for scientific data to optimize marketing budgets and evaluate the profitability of specific market segments, increasing numbers of businesses are using call tracking as a way to measure campaign performance and customer acquisition.
