Whether you are determining your place in the market or preparing for a corporate rebrand, you’ll more than likely need market research. A segmentation analysis is highly recommended for any major branding research efforts. WBA Research shares their thoughts on segmentation studies and how to keep them effective.
As marketers, we are challenged to find which vehicles will deliver the most leads, conversions, and sales. Recognizing the need for scientific data to optimize marketing budgets and evaluate the profitability of specific market segments, increasing numbers of businesses are using call tracking as a way to measure campaign performance and customer acquisition.