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big give

Raising funds during a pandemic may seem impossible, but Towson University’s 2020 “Big Give” campaign exceeded last year’s results in both donors and dollars.

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Companies need to use their marketing automation tools to create a personal connection with their customers. Learn how in this article.

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While steps are being taken to make the workforce more diverse and inclusive, we still have a long way to go. Learn about neurodiversity, neuro-diverse workers and more in this post.

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Customers are expecting to have insight into and control over their data, & the law will be on their side in your locale, if it isn’t yet. Learn about CCPA & more in this post.

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How can marketers effectively use artificial intelligence (AI) while remaining sensitive to consumer concerns? Here are a few tips.

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How to Recharge Creatively

Burn-out is an inevitable feeling caused by putting neurological, physical, and emotional strain on yourself. If you need to recharge creatively, then check out this post.

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7 Tips for Communicating During a Crisis

Trying to communicate during a crisis is always tough, but it’s harder than ever right now. Local agencies share their tips for communicating today while planning for the future.

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The effects of the COVID-19 shutdown are impacting the way businesses engage with their audiences. Creating virtual communities is one way to stay connected.

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Air Force major and public affairs instructor, Katie Cousins shares the Sight Model, a reverse engineer concept to evaluate the impact of marketing and communications campaigns.

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Budget is a top challenge for non-profit marketers. Shawn Herne, Executive Director at The Babe Ruth Birthplace Museum, shares a few tips about budget, ROI, and more.

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