Blog MX Awards Professional Development

As we gear up to celebrate 40 years of marketing excellence at the 2025 MX Awards, we’re highlighting campaigns that set new standards in 2024. Earning Second Runner-Up honors: the Preen Garden Weed Preventer campaign from Lebanon Seaboard and Planit Agency. With authentic influencer voices and a strategic multimedia approach, the campaign cultivated real engagement—and impressive results.

BGE and ICF’s clever campaign, The Match, reimagined energy efficiency as a dating game—making appliance rebates fun, relatable, and engaging. The creative approach earned them Runner-Up Campaign of the Year honors at the 2024 MX Awards.

As we gear up to celebrate 40 years of marketing excellence at the 2025 MX Awards, we’re spotlighting the campaigns that defined 2024. Leading the way is the University of Maryland Medical System, winner of the prestigious Grand MX Campaign of the Year, honored for a content-driven, community-first approach to health education that truly made Baltimore say, “Oh wow!”