To help spread kindness throughout the community, SECU launched the Kindness Campaign. Learn more about their employee engagement and community involvement in this post.
Budget is a top challenge for non-profit marketers. Shawn Herne, Executive Director at The Babe Ruth Birthplace Museum, shares a few tips about budget, ROI, and more.
Mission-driven marketing is more than a marketing trend. It is a smart business decision, especially to companies marketing to millennials. At a recent AMA in the AM, The National Aquarium spoke to attendees about their marketing campaigns, how to make an impact with your brand, and more.
AMA Baltimore interviewed Sara Milstein, chief marketing and advancement officer at the Y in Central Maryland, for our CMO Profile Series. In this interview, Sara talks about her career, her mission at the Y, and how to be an effective leader.
