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Professional Development

You Don’t Have to Settle: Four Ways to Prepare Your Career

Brynn Devereaux
Brynn Devereaux
September 11, 2018
5 minute read

You don’t have to settle for a job or position because you feel you’re unqualified to do something else. By constantly evolving, learning, and meeting people, you can achieve the career your want. President Elect and VP of Marketing & Communications, Brynn Devereaux shares four ways to help you prepare your career.

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Business Development

Four Essential Steps to Building a Great Marketing Team

Patricia Banks
Patricia Banks
July 26, 2018
4 minute read

Being an effective team leader requires a number of valuable skills. From hiring the right person to cultivating the team culture, a leader needs to think about their team and the results they need to achieve. Patricia Banks shares a few tips and insights into being an effective leader and building a great marketing team.

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Brand Marketing

Three Tips to Protect and Build Brand Reputation from ZeroFOX and Hootsuite

AMA Baltimore
AMA Baltimore
July 24, 2018
4 minute read

For as much fun as social media is personally, it can be intimidating to brands. Navigating algorithms, developing strategies, and creating content are hard enough without worrying about cyberattacks. At our recent AMA in the PM, ZeroFOX and Hootsuite shared tips on building and protecting brand reputation on social media. Here are three takeaways.

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Customer Relationship Management

Transforming the Customer Experience Through Internal Marketing: Euler Hermes

AMA Baltimore
AMA Baltimore
June 19, 2018
4 minute read

Euler Hermes North America was the 2nd Runner-Up Campaign of the Year winner at the 33rd Annual Marketing Excellence Awards. In 2017, the marketing team set a goal to increase customer retention and their NPS score. Through the launch of their initiative, True Customer Centricity, Euler Hermes achieved their goals and created an award winning campaign.

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