Blog

Print has seen a lot of change with the onslaught of digital marketing, but print really complements digital well. It should be an integral part of any marketing plan. HBP shares a few ways to incorporate print into your marketing strategy to make an impact with your customers.

As marketers, we are challenged to find which vehicles will deliver the most leads, conversions, and sales. Recognizing the need for scientific data to optimize marketing budgets and evaluate the profitability of specific market segments, increasing numbers of businesses are using call tracking as a way to measure campaign performance and customer acquisition.

Our November 29th AMA in the PM with AMA CEO Russ Klein was informative and inspiring. Klein spoke about the State and Future of Marketing – experience design, technology, and re-framing the way marketers think about marketing. In case you missed the event, we pulled four takeaway points from Klein’s presentation.

Entries for the 2018 Marketing Excellence Awards are due on January 12th, 2018. All organizations – big, small, non-profit – are encouraged to enter their best marketing campaigns and join us for a night of celebration. To help you with your entry, we asked a few of last year’s winners for their tips on how to create a winning submission and why you should enter.

On November 29th, Russ Klein, CEO of AMA, will visit Charm City to speak about “The State and Future of Marketing.” Klein’s talk will address the evolution of marketing, the role of today’s marketer, and how to stay on top of a socially driven world. AMA Baltimore is thrilled to host the event and asked Klein a few questions about marketing and advice for marketers.

“Intern” does not mean “free labor.” An internship is designed to help future employees get real world experience and technical knowledge. Board Member Takisha Toler, PhD shares her insights into Millennials and Gen Z students, tips for cultivating a valuable internship, and what to expect from this new wave of employees.

Promotional items tend to be an afterthought. Poor planning and under-representation in a marketing budget can make it hard to create innovative swag. AMA Baltimore sponsor, Crown Trophy, shares their tips to keep promotional items relevant and effective.

Social media is an important element to help you achieve your marketing objectives. Here are 9 steps to master a successful social media strategy.

Rapid technological advances and the resulting changes in business processes have impacted how and when we communicate with customers, tell our stories, and execute our campaigns.