Blog Archives - Page 11 of 14

Reaching New Community Segments With Targeted, Multi-Channel Outreach: Chase Brexton Health Care

AMA Baltimore
June 7, 2018
3 minute read

Chase Brexton Health Care was the Runner-Up Campaign of the Year winner at the 33rd Annual Marketing Excellence Awards. Their successful multi-channel Back-to-School campaign encouraging parents to bring in their children for physicals and immunizations is a great example of comprehensive and focused marketing.

Professional Development

Turning Good Mentoring Intentions into Great Mentoring Intentions

AMA Baltimore
May 31, 2018
3 minute read

AMA Baltimore

A good mentor and mentee relationship relies on effective communication and a willingness to challenge each other. Jay Atcheson, one of the mentors in our AMA Baltimore Mentor Connections program, shares his experiences as both a mentor and mentee and explains how to get the most out of that relationship.

Marketing Compliance

Five Most Common Legal Pitfalls for Marketing Entrepreneurs

Mark Edelson
May 22, 2018
4 minute read

Mark Edelson

Marketing entrepreneurs’ greatest strengths are their creativity and vision. Legal concerns tend not to be high on an entrepreneur’s checklist, but addressing them is essential for success. AMA Baltimore Board Member, Mark Edelson, shares the five most common legal pitfalls for marketing entrepreneurs.

Communications + PR

Integrating Print and Digital Communications to Share Powerful Stories: Johns Hopkins Medicine International

AMA Baltimore
May 17, 2018
3 minute read

AMA Baltimore

Johns Hopkins Medicine International was our Overall Campaign of the Year at the 33rd Annual Marketing Excellence Awards. Their annual print magazine, Leader, successfully communicated Hopkins’ principles and goals while delivering results. Read on to learn more about their campaign and marketing efforts.

Brand Marketing

Stan Phelps: What Makes Us Weird Is What Makes Us Wonderful

AMA Baltimore
May 11, 2018
4 minute read

AMA Baltimore

Stan Phelps, author and founder of PurpleGoldfish.com spoke at our recent AMA in the PM at Price Modern. Attendees learned how to embrace their flaws and amplify their weirdness to make them stand out in business. Missed the event? We share our three takeaways from the event.

Professional Development

Jean Bunker: Be a Teammate First and a Leader Second

AMA Baltimore
April 10, 2018
5 minute read

AMA Baltimore

Jean Bunker, vice president of Marketing, Communications and Physician Relations at MedStar Medical Group, speaks with AMA Baltimore about her career, being a marketing leader, and why you should surround yourself with great people.

Data + Analytics

Unsure of How to Reach Your Target Market? Use a Segmentation Study

WBA Research
March 21, 2018
3 minute read

WBA Research

Whether you are determining your place in the market or preparing for a corporate rebrand, you’ll more than likely need market research. A segmentation analysis is highly recommended for any major branding research efforts. WBA Research shares their thoughts on segmentation studies and how to keep them effective.

Non-Profit Marketing

Sara Milstein: Leading the Y to Serve the Greater Good

AMA Baltimore
February 16, 2018
3 minute read

AMA Baltimore

AMA Baltimore interviewed Sara Milstein, chief marketing and advancement officer at the Y in Central Maryland, for our CMO Profile Series. In this interview, Sara talks about her career, her mission at the Y, and how to be an effective leader.

Blog Communications + PR

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