Blog Professional Development

Professional Development

Turning Good Mentoring Intentions into Great Mentoring Intentions

AMA Baltimore
AMA Baltimore
May 31, 2018
3 minute read

A good mentor and mentee relationship relies on effective communication and a willingness to challenge each other. Jay Atcheson, one of the mentors in our AMA Baltimore Mentor Connections program, shares his experiences as both a mentor and mentee and explains how to get the most out of that relationship.

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Communications + PR

Integrating Print and Digital Communications to Share Powerful Stories: Johns Hopkins Medicine International

AMA Baltimore
AMA Baltimore
May 17, 2018
3 minute read

Johns Hopkins Medicine International was our Overall Campaign of the Year at the 33rd Annual Marketing Excellence Awards. Their annual print magazine, Leader, successfully communicated Hopkins’ principles and goals while delivering results. Read on to learn more about their campaign and marketing efforts.

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Data + Analytics

Unsure of How to Reach Your Target Market? Use a Segmentation Study

WBA Research
WBA Research
March 21, 2018
3 minute read

Whether you are determining your place in the market or preparing for a corporate rebrand, you’ll more than likely need market research. A segmentation analysis is highly recommended for any major branding research efforts. WBA Research shares their thoughts on segmentation studies and how to keep them effective.

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Social Media Marketing

Cybersecurity in Social Media: How Organizations Can Protect Themselves

AMA Baltimore
AMA Baltimore
February 28, 2018
4 minute read

While social media is a cost-effective and interactive way to promote products and services to a target audience, it is also a fertile ground for hackers, phishers, and other scam artists. Marketers don’t just need to be savvy with their content and metrics; they need to understand the threats they face and be vigilant in preventing attacks on their company’s customers and brand.

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Brand Marketing

Corporate Branding: Use Custom Framing & Art to Tell Your Story

Coyle Studios
Coyle Studios
February 14, 2018
5 minute read

An office should reflect the company that inhabits it. If your space does not effectively convey you or your company to others, you can easily improve that by making a change in your art. Coyle Studios shares their insights on choosing the right custom framing & art that reflects your corporate culture, brand, and story.

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