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Maryland Auto (formally Maryland Automobile Insurance Fund, or MAIF) faced a lack of public awareness and misperception of its brand among both consumers and sales partners.

AMA Baltimore welcomed Erik Hansen, President and Chief Creative Officer and Katie Hansen, of Mekanic to showcase their strategy on how to unlock the powers of ideation.

Marketers and communicators build brands by telling stories through visuals, content, and design. They highlight the qualities that make companies attractive and unique to their audience.