Effectv Sponsored Content Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party data or third-party data? New data reveals the ideal balance of linear TV and streaming advertising to achieve maximum campaign reach. One of the most challenging choices is how to make the most of video advertising – that is, […]
The 2022 MX Awards are now open for entries! Here are a few tips from past winners to help inspire your 2022 MX Awards entry.
To help spread kindness throughout the community, SECU launched the Kindness Campaign. Learn more about their employee engagement and community involvement in this post.
Aaron Templer, our Sept. 14th AMA in the PM presenter, spoke with AMA Baltimore about social media and being a first-time author.
After an AMA Baltimore event, DuClaw Brewing Company’s “Give A Crap Challenge” was born. Learn more about their successful fundraising campaign in this post.
Artificial intelligence is often seen as removing human bias, but that isn’t true. AI systems can perpetuate bias and alienate audiences. Learn more in this post.
How can you reach your target audience through TV advertising? Learn how to effectively reach prospects with addressable advertising.
You can’t always prevent a crisis from occurring but having a crisis communications plan will ensure the best possible outcome.
How do you grow while staying true to your mission? Response Labs shares their insights on growing a digital marketing agency while staying true to themselves.
Building traction in a new market is challenging. SR&B shares five tips to help start-ups and growth-stage companies gain marketing traction.