Mission-driven marketing is more than a marketing trend. It is a smart business decision, especially to companies marketing to millennials. At a recent AMA in the AM, The National Aquarium spoke to attendees about their marketing campaigns, how to make an impact with your brand, and more.
Technology and social media have impacted almost every aspect of daily life, from the way we get our news to the way we communication with others. The impact for PR has resulted in both challenges and opportunities for delivering targeted and relevant messages to our audiences. Social media and other technology platforms have certainly changed […]
Having an effective PR strategy is more important today than ever before. We interviewed some of Baltimore’s industry leaders in public relations to find out their tips on how to manage crisis situations, deliver effective messages, and more.
Promotional products are more than freebies with your logo attached. These products can help businesses achieve their marketing and campaign results. Crown Trophy shares their do’s and don’ts of promotional products to help you get the most out of your product and campaign.
AMA Baltimore had a fantastic 2018. In this post, we recap the great events, original content, and people who made an impact on our marketing community. Learn more about our Chapter and the ways you can get involved with AMA Baltimore in 2019.
At our AMA in the PM on November 15th, Brad Downs, VP of Marketing for the Baltimore Ravens, addressed the challenges the marketing team faces and shared a few insights on how they engage with their audience.
Video is arguably the fastest-growing marketing trend. AMA Baltimore spoke with Welldoc, a digital health company headquartered in Columbia, MD, about their product, BlueStar and how they integrate video into their B2B strategy.
Corporate Social Responsibility is an important deciding factor for consumers and job seekers today. Anne Rubin, VP of Collegiate Relations for AMA Baltimore shares her tips on how to establish an effective program in your workplace.
A great marketing book sticks with you days, weeks, even months after finishing it. This Is Marketing: You Can’t Be Seen Until You Learn to Be Seen by Seth Godin is a great marketing book that can help and inspire marketers at all levels.
Amidst a national conversation on equity in all areas of society, companies large and small are turning their attention to creating a more diverse workforce and a more inclusive environment. Kristen Reese of Bozzuto shares 3 areas where marketing can have the biggest impact on promoting diversity & inclusion within company culture.