Rapid technological advances and the resulting changes in business processes have impacted how and when we communicate with customers, tell our stories, and execute our campaigns.
On May 11th, The Maryland Zoo in Baltimore hosted AMA Baltimore to share their experience in rebranding a historic institution with an already identifiable brand.
The marketing team at Euler Hermes North America, an insurance company specializing in trade credit insurance, faced the challenge of generating leads head-on.
While Carroll Hospice enjoyed a 70% market share in Carroll County, they knew they could serve more families. Carroll Hospice embarked on an awareness and education campaign.
Area college students enjoyed an afternoon of learning and networking at AMA Baltimore’s 25th annual Undergraduate Student Job Search Workshop at the Loyola Graduate Center in Timonium on Saturday, April 1.
Maryland Auto (formally Maryland Automobile Insurance Fund, or MAIF) faced a lack of public awareness and misperception of its brand among both consumers and sales partners.
Marketers and communicators build brands by telling stories through visuals, content, and design. They highlight the qualities that make companies attractive and unique to their audience.