Blog Professional Development

Professional Development

Beyond the Commercial Break: How AMA Baltimore and MICA Brought Creative Strategy to the Forefront

AMA Baltimore
AMA Baltimore
March 14, 2026
4 minute read

More than 100 marketers gathered at AMA Baltimore’s Big Game, Bigger Ads event to critique Super Bowl commercials and share insights on creativity and strategy. As Championship Sponsor, MICA highlighted its commitment to Baltimore’s creative community and debuted its MICA Pro commercial.

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Professional Development

Dear Future Marketer: Here’s What Actually Matters

Marina Cooper
Marina Cooper
September 4, 2025
5 minute read

Starting your marketing career? AMA Baltimore Board President Marina Cooper shares six essential skills every new marketer needs to succeed—from showing up and problem-solving to continuous learning and building a strong network.

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MX Awards Professional Development

Lebanon Seaboard Corporation and Planit Agency Grow Results with Preen Garden Weed Preventer Campaign

AMA Baltimore
AMA Baltimore
August 18, 2025
2 minute read

As we gear up to celebrate 40 years of marketing excellence at the 2025 MX Awards, we’re highlighting campaigns that set new standards in 2024. Earning Second Runner-Up honors: the Preen Garden Weed Preventer campaign from Lebanon Seaboard and Planit Agency. With authentic influencer voices and a strategic multimedia approach, the campaign cultivated real engagement—and impressive results.

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MX Awards Professional Development

BGE and ICF Win with “The Match”: A Dating-Inspired Approach to Energy Efficiency

AMA Baltimore
AMA Baltimore
August 9, 2025
2 minute read

BGE and ICF’s clever campaign, The Match, reimagined energy efficiency as a dating game—making appliance rebates fun, relatable, and engaging. The creative approach earned them Runner-Up Campaign of the Year honors at the 2024 MX Awards.

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MX Awards Professional Development

University of Maryland Medical System Takes Top Honors for Content Marketing Excellence

AMA Baltimore
AMA Baltimore
July 15, 2025
2 minute read

As we gear up to celebrate 40 years of marketing excellence at the 2025 MX Awards, we’re spotlighting the campaigns that defined 2024. Leading the way is the University of Maryland Medical System, winner of the prestigious Grand MX Campaign of the Year, honored for a content-driven, community-first approach to health education that truly made Baltimore say, “Oh wow!”

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Professional Development

Top 10 Tips for Coming-of-Age Marketers

Kristina "Nina" McKeaver
Kristina "Nina" McKeaver
May 16, 2025
7 minute read

Just getting started in your marketing career? These tips will help you build momentum with balance, self-awareness, and intentional growth—for long-term success.

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