Social media advertising is constantly changing and can be tricky to navigate. Organic posts used to be sufficient in order to reach your audience, but sites like Facebook have shifted toward paid advertising. SR&B shares a few ways to get your message seen on Facebook.
While social media is a cost-effective and interactive way to promote products and services to a target audience, it is also a fertile ground for hackers, phishers, and other scam artists. Marketers don’t just need to be savvy with their content and metrics; they need to understand the threats they face and be vigilant in preventing attacks on their company’s customers and brand.