Past Events

AMA in the PM: How to Audit Your Content and Website for SEO and Lead Generation

When it comes to SEO, it’s time to work smarter, not harder! Learn what content on your website is yielding the best results and generating leads through a hands-on audit. In this AMA in the PM event, Andy Crestodina, a digital marketing expert, will offer you tools and tactics you can use immediately to create better results from digital, without an expensive website redesign.

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AMA in the Afternoon: Leading the Creative Mind

As marketers, we’ve long known what businesses are just now realizing: how the role of creativity drives serious value for organizations. In this AMA in the Afternoon event, Mihali Stavlas, founder and CEO of Mellōnaid, will offer you key insights, a fundamental approach, and the necessary skills for leading the creative talent in your teams.

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Link+Think: Non-Profit Marketing

AMA Baltimore’s latest programming series, Link+Think, offers highly interactive, deep-dive workshop environments built around a common interest or topic. Join our Non-Profit Marketing Link+Think to discuss marketing issues, resources and tools which are unique to non-profit organizations, and more.

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In this AMA in the Afternoon session, we’ll uncover how Beyond Definition built a flexible identity with a dual-purpose logo for Smithsonian as they celebrated their 175th anniversary and revamped its Arts and Industries Building to instill its former glory back into the awe-inspiring brand.

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AMA in the PM: How to Be An Accomplice vs. An Ally to Your Black Coworkers

Gain insight on how marketers can take action under the leadership of and in solidarity with communities impacted by racism and other forms of marginalization to create diverse and inclusive marketing campaigns both internally and externally. Our panel will share their insights on how to create accomplices in the workplace, turning allyship into accompliceship, and more.

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AMA in the PM: 75 Years of Wine: A Tasting and History of Boordy Vineyards

At our upcoming AMA in the PM event, we’ll be joined by James Prichard, Director of Winery Sales & Marketing at Boordy Vineyards, for a must-attend unique wine tasting experience. Event includes a virtual wine tasting with an overview on each wine, food pairings, tasting notes, and more.

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In this AMA in the Afternoon session, we’ll uncover how Outback Steakhouse and its agency Response Labs utilized the RFM (Recency, Frequency, & Monetary) data model to increase the value of promotional emails. They’ll share an overview of their situation and strategy, show key results from integrating RFM into email and share how they extended this data model in Outback’s overall marketing strategy.

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AMA in the Afternoon: Rebranding with a Local-First Approach

Hear how Baltimore’s largest headquartered bank, Howard Bank, underwent their rebranding process by taking an inside out approach at this upcoming AMA in the Afternoon session. They’ll share how an organization can engage stakeholders, develop a compelling story, and leverage your community to accomplish a successful rollout.

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Link+Think: Non-Profit Marketing

AMA Baltimore’s latest programming series, Link+Think, offers highly interactive, deep-dive workshop environments built around a common interest or topic. Join our Non-Profit Marketing Link+Think to discuss marketing issues, resources and tools which are unique to non-profit organizations, and more.

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AMA in the Afternoon: Intellectual Property Issues That Arise in Marketing

Join us for this special AMA in the Afternoon session as Venable Partner Meaghan Kent will teach you how to spot and address common copyright, trademark, and intellectual property issues that are not intuitive and may get overlooked by marketing departments.

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