Past Events Speaker Series

Sep
13
2022

AMA in the PM: 75th Anniversary Celebration

Tuesday | 5:30 pm - 8:00 pm

Maryland’s largest and most active marketing organization is celebrating 75 years of excellence with an evening of networking, food, and drinks at Boordy Vineyards. Join us for this special AMA in the PM event to connect, engage, and celebrate with AMA Baltimore members, friends, and attendees to kickoff a historic year for our organization.

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Jun
14
2022

AMA in the PM: DEI in Focus: Show Us, Don’t Tell Us

Tuesday | 5:00 pm - 6:00 pm

Building an organization and a brand rooted in diverse perspectives, experiences and stories doesn’t just happen overnight. When it comes to diversity, equity, and inclusion – it’s easy to talk the talk, but how can you make it a focus and walk the walk? Join us for this special AMA in the PM session with a panel of seasoned experts in the field.

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May
04
2022

AMA in the Afternoon: The Kyndryl Journey: Innovating Services Marketing

Wednesday | 3:00 pm - 4:00 pm

Hear from IBM-veteran and Vice President of Demand Generation and Growth Marketing Ann Boza-Lobo as she will discuss how Kyndryl created a human-focused approach and impactful services brand, and how the company has stood up a marketing function that’s changing the “norm” for services marketing.

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Apr
19
2022

AMA in the PM: D.C. United: Uniting a Community Through Marketing

Tuesday | 4:00 pm - 5:00 pm

In this AMA in the PM session, get an insiders’ look at how D.C. United is breaking the mold in professional sports marketing from becoming more strongly rooted in the Washington, D.C. community to modernizing its marketing approach to reach new audiences.

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Mar
08
2022

AMA in the PM: She-Suite Marketing Leadership Panel

Tuesday | 5:00 pm - 6:00 pm

Local female marketing powerhouses will offer their perspectives on what it takes to be a marketing leader and share their journeys to the C-Suite in this upcoming She-Suite Marketing Leadership Panel. Gain exclusive industry insights on everything from key marketing trends to effective ROI measurement to the latest audience connection strategies.

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Feb
23
2022

AMA in the PM: Start Here: The (Non-Obvious) Prioritized Framework for Digital Marketing

Wednesday | 4:00 pm - 5:00 pm

Digital marketers are being stretched in various directions, but what if they could gain the right insights to work smarter not harder? In this AMA in the PM event, we’ll move backwards through users’ experience, upwards through the funnel, with a total focus on the most important elements in the most important places. Ultimately, going to start from the end because optimizing at the very bottom of the funnel is the fastest way to drive impact.

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Dec
14
2021

AMA in the PM: The Future of Customer Experience: Fact or Fiction

Tuesday | 4:00 pm - 5:00 pm

Customer experience (CX) has been on top of many marketer’s minds. It’s clear that the customer experience accelerated dramatically during the pandemic, but what changes occurred in consumer habits? In this AMA in the PM event, it’s time to put these questions to rest and determine what headlines or stats to believe. Through a panel discussion, top CX professionals will play “fact or fiction” to share which trends are hype and which ones are worthy of attention.

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Oct
21
2021

AMA in the PM: Marketing to Small Businesses with a Customer-Centric Approach

Thursday | 5:00 pm - 6:00 pm

In this AMA in the PM, Jacquelyn Zichos, Senior Marketing Specialist at Baltimore Gas and Electric (BGE), will discuss how the utility’s customer-first approach, grounded in extensive, ongoing research, has kept energy efficiency top-of-mind and supported small business customers throughout the pandemic.

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Sep
29
2021

Link+Think: Non-Profit Marketing

Wednesday | 8:30 am - 10:00 am

AMA Baltimore’s latest programming series, Link+Think, offers highly interactive, deep-dive workshop environments built around a common interest or topic. Join our Non-Profit Marketing Link+Think to discuss marketing issues, resources and tools which are unique to non-profit organizations, and more.

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