Past Events Speaker Series

Sep
20
2017

AMA in the AM | Yes, We’re Still Open: Marketing Health Care in Maryland

Wednesday | 8:00 am - 10:00 am

Hear from the Maryland Health Connection marketing team about strategies and tactics to promote enrollment at a time when talking about health insurance carries baggage. The team will walk through their use of enrollment data to inform a targeted media plan and advertising content, and more.

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May
31
2017

AMA in the PM: SEM Solutions to Take Your Campaigns to the Next Level

Wednesday | 6:00 pm - 8:00 pm

Managing SEM campaigns without the right tools is like hammering nails with a screwdriver. You can do it, but it’s not going to be pretty. As the digital marketing industry becomes more automated, customized, and efficient, marketers need to upgrade their tool kit.

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May
11
2017

AMA in the AM | Maryland Zoo’s Rebrand: Bringing Marketing to Life

Thursday | 8:00 am - 10:00 am

When The Maryland Zoo in Baltimore began their rebrand journey they were faced with not only updating the brand identity, but also building out the ever-growing educational aspect of the institution.

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Mar
01
2017

AMA in the PM: Don’t Deteriorate. Ideate and Regenerate!

Wednesday | 6:00 pm - 8:00 pm

Leading brands continually deliver value to customers in ways they didn’t even know they needed. Determining how to package this…

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Mar
29
2017

AMA in the PM: Content Marketing for Employee Engagement, Recruiting, and Retention

Wednesday | 6:00 pm - 8:00 pm

If you’re ready to move beyond beer taps and bike share programs and get to the heart of and soul…

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Jan
17
2017

AMA in the AM | Brand from the Inside Out: Why Employee Marketing Matters

Tuesday | 8:00 am - 10:00 am

Research has shown that employee engagement can drive phenomenal business outcomes, yet recent data shows that just four out of…

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Dec
08
2016

AMA in the AM: Unlock the Baltimore Consumer Mindset

Thursday | 8:00 am - 10:00 am

Think back to the start of the century. How much have you changed since then? Did you own a cell…

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Nov
17
2016

AMA in the AM: Sharpen Your Competitive Edge with Branding

Thursday | 8:00 am - 10:00 am

Competition is tough these days. Whether you’re a small business or a large corporation, your company’s branding can help you…

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Sep
22
2016

AMA in the AM: Building Your Personal Brand

Thursday | 8:00 am - 10:00 am

What does your personal brand say about you? Do you know what your digital footprint is telling the world? We…

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