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Sponsored content from SR&B Advertising Today’s customer journey is a fragmented experience flowing across multiple channels and touchpoints. While this is known and widely accepted, most advertising agencies are dedicated to specific channels and services, which forces their clients to vet, hire, and manage multiple vendors that work in siloes and compete for attribution and […]
AMA Baltimore congratulates our sponsors and collegiate agencies named in Inc.’s list of fastest growing private companies in America It’s a huge accomplishment when any privately own business gains success and recognition, but in a year where every business is struggling in a tough economy, it’s even more rewarding to grow and experience success in […]
Sponsored content Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. An element of that evolution is the growth of how consumers are spending time with video as streaming as a source of entertainment and information grows in adoption. But let’s see what the data says… Effectv’s […]
Effectv Sponsored Content Advertisers today face many difficult choices. In-house or agency? Manual or automated? First-party data or third-party data? New data reveals the ideal balance of linear TV and streaming advertising to achieve maximum campaign reach. One of the most challenging choices is how to make the most of video advertising – that is, […]
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