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AMA in the PM: DEI in Marketing: How We Can Do Better

July 29, 2021 |
7 minute read

In the last 12 months, 45% of U.S. workers have experienced some form of discrimination or harassment. Let that number sink in.

Now, let’s break that down like marketers.

Right now, almost half of our target audience feels discriminated against. That means we, as organizations, need to change our strategy to better support a vision of unity – one where we all feel supported, seen, and heard.

To avoid the same fate for your employees, it’s integral to implement DEI training and practices throughout your organization and marketing strategy, creating more sound connections.

DEI stands for diversity, equity, and inclusion. All three components work harmoniously to promote an environment, both personally and professionally, where people are able to thrive.

Diversity is the presence of differences or differing opinions, often based on race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, etc.

As marketers, it’s our job to tell stories – from any and everyone. How can we say we’re accurately portraying our target audience if we’re excluding key demographics of them?

At our virtual AMA in the PM on July 29, our panel of experts will talk about:

  • The importance of a diverse hiring committee and candidates
  • DEI training and practices that will help companies do better
  • Changing the “normal” faces we see in marketing materials

Virtual Event Details | Presentation and Q&A
Thursday, July 29, 2021 | 6:00 – 7:00 pm
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.

Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event.

Meet the Panel

Misty Wilson AMA Triangle DEI Consultant

Misty Wilson
Former AMA Triangle President
DEI Consultant

Misty is a creator and a builder. As a creative futuristic thinker, her extensive background in both qualitative and quantitative analysis enables her to design fully integrated, data-driven marketing campaigns that accelerate ROI by analyzing, interpreting, and turning metrics into actionable insights in real-time.

She began her career in PR and event planning before moving to digital marketing, where she quickly realized the monumental role that data would eventually play in the industry. As a result, she pivoted her career into data science, while concurrently maintaining her foothold in the marketing world as the first Black President of the Triangle chapter of the American Marketing Association (AMA), simultaneously increasing both their membership and member retention by 17% YOY, making AMA Triangle the 4th largest of 70 chapters nationwide. In April 2021, her work in both industries earned her a prestigious spot on the “2021 Top 50 Black Marketers on the Rise” for her influence and innovation.

In addition to PR, marketing, and data, one of her greatest passions is diversity, equity, and inclusion (DEI) work. In 2020 she co-founded a DEI Taskforce and co-authored an international DEI Pledge to guide all 70 AMA chapters in their own implementation of DEI practices. With nearly 70% of chapters adopting within the first 6 months, she continued to leverage her influence and opportunity to create nationwide change by featuring in DEI podcasts, documentaries, and publications. She subsequently became a DEI consultant to the CEO of AMA and co-chaired a second national DEI Committee designed to host educational DEI events and mentor AMA chapter leaders in DEI and its implementation. It’s this thought leadership, relationship building, and strategic thinking skills that position her as a leader capable of transforming brands into inclusive mission-driven communities that cultivate meaningful relationships while fostering a continuously forward-thinking vision.

Keionna Baker Story Louisville

Keionna Baker
Social Media Strategist, Story Louisville
Co-Founder of The Elephant in the Room: DEI Workshops

Keionna is the co-founder of the DEI consulting and workshop company, The Elephant in the Room. She manages and leads community experience and social media marketing at Louisville’s prime entrepreneurship and co-working space, Story Louisville. She served on the board of the Network of Entrepreneurial Women (2019), curates an online decor community (D.A.W.S decor), and founded the wellness tee-shirt apparel brand (K+Luna Apparel).

In 2015, Keionna spent three years in San Francisco working at the non-profit College Track. College Track supports high school-aged minority students in the Oakland Unified School District, gain the skill sets, mindsets, and resources they need to be competitive applicants at four-year Universities. Upon college graduation, Keionna worked for JCPS with a personal focus on underperforming schools and children with behavior disorders.

She is a 2011 Porter Scholar graduate from the University of Louisville with a Bachelor of Science in Communications.

Roy Broderick Authentique Agency

Roy Broderick, Jr.
President & CEO, Authentique Agency
VP of Diversity, Equity, and Inclusion, AMA Atlanta

From starting strong early in his career with posts at MTV Networks, VH1 Networks  and Turner Entertainment Networks, to leading strategic campaign development  and execution on the agency side of the business for Columbia Pictures, Marvel  Entertainment, Screen Gems and Tyler Perry Studios, Roy’s industry savvy, astute  business acumen and powerful rolodex are the fruition of a five-star foundation in  the game.

In 2016, Roy launched The Authentique Agency – a marketing agency designed to  blend two of his passions: positioning LGBTQ and multicultural audiences as an  integral component of brand’s marketing strategy and curating go-to-market plans  that create authentic connection to both audiences. Lauded by Black Enterprise  magazine as a “young marketing genius”, Roy and the Authentique’s team’s work  includes working with brands like AT&T, Instagram, The Dallas Mavericks and  successfully serving as the Agency of Record for the $90 million National Museum of  African American Music. From large brands to Atlanta based SMBs like K. Botchey,  ZuCot Gallery and JJ Just Move, Authentique has quickly developed a reputation for  delivering superior results.

Since launching Authentique, Roy travels the country sharing thought leadership on  avoiding tone-deaf multicultural marketing and the business impact awaiting  brands that choose to align with the spending power of this emerging audience. In  his spare time, he serves as the Vice President of Diversity, Equity and Inclusion for  the Atlanta Chapter of the American Marketing Association, Immediate Past  President of the Association of Black Alumni for the University of Florida, an  ambassador for OUT Georgia Business Alliance and a board member for Kenny  Leon’s True Colors Theatre Company.

Meet the Moderator

Ashley Young AMA Baltimore

Ashley Young
VP of Diversity, Equity, and Inclusion, AMA Baltimore

Ashley Young serves as VP of Diversity, Equity, and Inclusion for AMA Baltimore. In this new role, Ashley will implement initiatives that not only increase diversity inside of the organization but also ones that will increase diversity in marketing companies overall. By networking with POC in the marketing industry, Ashley and the DEI committee will develop programs to improve workplace culture to make all employees feel welcome.

In addition to her role with AMA Baltimore, Ashley is a Marketing Strategist for Stodzy Internet Marketing. There, she works hard to develop strategies specifically tailored to her clients. She loves immersing herself in digital products, ideas, and looking at the bigger picture to better serve her clients and build their business. Ashley is from Louisville, KY, and majored in Communications at the University of Louisville. She cares about giving back to the community, and also has a small event planning company where she coordinates and plans social and corporate events. Her passions are social justice, sports, and traveling.


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