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Now Virtual! Members-Only Workshop: Communicating the Value of Marketing – Getting Leaders on Board

April 16, 2020 |
3 minute read

Take your practice to a new level with AMA Baltimore’s new workshop series for members. Led by experienced experts in the Baltimore region, the workshops offer participants the opportunity to tackle key marketing challenges in a small group learning environment. Each workshop focuses on a specific marketing challenge and uses a hands-on, interactive approach to give marketers practical strategies and tools they can use immediately in their work. Participants will come away with new knowledge and skills, and new contacts, to help them reach their goals.

What do you do when marketing is a mere afterthought during internal budget allocation? Many times, the leaders who make budget decisions see it as a cost center, and do not understand that marketing, when allocated the right resources, has the potential to drive greater revenue and profit. Communicating the value of marketing up the hierarchy and across the organization can be extremely challenging though, especially in today’s remote environment.

Join us on Zoom for our upcoming Members-Only Workshop: Communicating the Value of Marketing – Getting Leaders on Board led by Matthew Neuberger of Neuberger & Co.

In this interactive session, we will discuss how to articulate the value of marketing in a way that resonates with leaders and colleagues alike to ensure buy-in, protect your funding, and make marketing a top priority in budget distribution. Attendees will have the opportunity to work through specific challenges as part of the workshop.

Member-Only workshops are FREE for members of AMA Baltimore and the One AMA Chapter Alliance as an exclusive member benefit, and registration is required.

Virtual Event Details
Thursday, April 16, 2020 | 8:00 – 10:00 am

Meet the Presenter

Matthew Neuberger
President and CEO of Neuberger & Co.

Matthew Neuberger has achieved worldwide recognition as an expert in business-development, sales management and sales training.

Under his exceptional leadership, Neuberger has now expanded his business to operate in the Baltimore, Columbia and Washington D.C. areas. His authentic, high-energy and motivational style of speaking inspires audiences of all levels, making him one of the most sought-after speakers in the business. Over a thousand sales professionals have listened to Matthew speak, and he has helped create solutions to current marketplace challenges. Matthew works closely with owners and sales people of companies, helping them develop strategies and tactics to become more effective at revenue generation. Presentations feature a unique teaching style, which is both fun and interactive. This approach has earned many invitations to speak on topics of business development, sales management, sales, and leadership, both locally and nationally.

This Members-Only Workshop is an exclusive event for AMA members. If you have any questions or want to see if you qualify, reach out to Jessica Reighard.


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