A top challenge for most marketers is demonstrating the ROI and effectiveness of their efforts.
Even with widely available digital technology, understanding the full impact of marketing efforts remains difficult. Important questions remain, such as: How can we measure the impact of brand spend? Are we capturing the right metrics? How do we track the middle of the funnel’s success when these activities do not lead to immediate sales? What is the marketing impact on sales when direct attribution is not available?
AMA Baltimore will be hosting a 90-minute workshop on how marketing departments can develop the tools to take control of their ROI narrative. Designed for senior-level marketers, the workshop will include case studies and an introduction to the various tools/techniques used to improve ROI and marketing effectiveness. Attendees will also have the option to workshop specific marketing effectiveness challenges within their organizations.
This workshop will be led by Shiv Gupta and Ellen Stokes from Quantum Sight, a firm with deep expertise in driving marketing effectiveness across multiple industries and marketing channels.
Virtual Event Details
Wednesday, March 31, 2021 | 8:30 – 10:00 am
You will receive an email 24 hours before the event with the Zoom meeting link and ID needed to join.
Ticket sales will end two hours prior to the event’s start time.
Members-Only workshops are FREE for AMA Baltimore members as an exclusive member benefit, and registration is required. If you have any questions or want to see if you qualify, reach out to Jessica Reighard.
Meet the Presenters
Shiv Gupta
CEO, Quantum Sight Marketing
Shiv Gupta helps clients develop data, analytics & digital strategies to drive compelling relationships with customers and employees. Shiv brings over 18 years of data-driven marketing experience at leading brands and consultancies including Exelon, Farmers Insurance, Merkle, Prophet, and Lippincott – Oliver Wyman. Shiv has also led strategic engagements with a diverse portfolio of blue-chip clients such as Anthem Blue Cross, Intel, Guardian Life, Novant Health, Crate & Barrel, and others.
A noted expert on marketing effectiveness and the use of data and technology to advance growth strategies, Shiv’s work has been broadly recognized for its innovative approach towards retention and profitable loyalty. He is a regular speaker at conferences and has been interviewed/ published in numerous publications including Financial Times, Ad Age, Target Marketing, and Loyalty Management.
Shiv has a depth of knowledge and expertise developing and executing data-driven marketing strategies with fortune 500 companies. This includes building the first marketing analytics department at Farmers Insurance, where he was recognized as a Frost & Sullivan “Growth Best Practices” business leader. As the principal and CEO of Quantum Sight Marketing, his focus is helping clients navigate the complex landscape of data and technology to achieve clear pathways to growth and profitability.
Shiv has experience in the Insurance, Healthcare, Energy, Retail and CPG Industries and is an MBA graduate of the University of Chicago- Booth School of Business. Currently, Shiv is also a regular contributor to Target Marketing.
Ellen Stokes
Brand and Marketing Strategy, Quantum Sight Marketing
Ellen Stokes works with clients to identify and help build the human side of their brands. Working in a variety of industries ranging from healthcare, education and hospitality to financial services and manufacturing, Ellen focuses on brand discovery and implementation, strategic marketing and communications.
Prior to her consulting career, Ellen held leadership roles in business development and marketing strategy within the University of Maryland Medical System. Her accomplishments there included implementing technology and sales infrastructure to support new business in a 6-state region, as well as strategic marketing for a $200 million proton treatment center and the re branding of a community hospital.
Ellen is also a pioneer in higher education marketing, creating one of the first marketing groups in the country at Towson University, a major public university in Maryland. There her work spanned brand discovery and management, consumer and business research, digital marketing strategy, integrated marketing and fundraising strategies, sponsorship and even an institutional name change. Ellen and her team were the recipients of numerous CASE and ADDY awards.
Ellen offers a wide perspective from her experience in purpose-driven organizations, developing brands and target markets, and aligning marketing and sales strategies. With a passion for B2P marketing (business-to-people), Ellen’s expertise helps organizations leverage their values and purpose to build a better world.
Ellen is a chapter leader in Startup Grind, a program of Google for Entrepreneurs, and holds an MBA from Washington University in St. Louis.
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