Events

Mar
19
POSTPONED: Members-Only Workshop: Demonstrating Marketing ROI

***Due to the recent developments in our region regarding the COVID-19 virus (Coronavirus), we have made the decision to postpone this event. Please check back soon for more information.

Take your practice to a new level with AMA Baltimore’s new workshop series for members. Led by experienced experts in the Baltimore region, the workshops offer participants the opportunity to tackle key marketing challenges in a small group learning environment. Each workshop focuses on a specific marketing challenge and uses a hands-on, interactive approach to give marketers practical strategies and tools they can use immediately in their work. Participants will come away with new knowledge and skills, and new contacts, to help them reach their goals.

A top challenge for most marketers is demonstrating the ROI and effectiveness of their efforts. Even with widely available digital technology, understanding the full impact of marketing efforts remains difficult. Important questions remain, such as: How can we measure the impact of brand spend? Are we capturing the right metrics? How do we track the middle of the funnel’s success when these activities do not lead to immediate sales? What is the marketing impact on sales when direct attribution is not available?

Join us for our upcoming Members-Only Workshop: Demonstrating Marketing ROI on how marketing departments can develop the tools to take control of their ROI narrative. Designed for senior-level marketers, the workshop will include case studies and an introduction to the various tools and techniques used to improve ROI and marketing effectiveness. Attendees will also have the option to workshop specific marketing effectiveness challenges within their organizations.

This workshop will be led by Shiv Gupta and Ellen Stokes from Quantum Sight, a firm with deep expertise in driving marketing effectiveness across multiple industries and marketing channels.

 Member-Only workshops are FREE for AMA Baltimore members as an exclusive member benefit, and registration is required.

Many thanks to our event partner, Junior Achievement of Central Maryland!

Meet the Presenters

Shiv Gupta
CEO of Quantum Sight Marketing

Shiv Gupta helps clients develop data, analytics & digital strategies to drive compelling relationships with customers and employees. Shiv brings over 18 years of data-driven marketing experience at leading brands and consultancies including Exelon, Farmers Insurance, Merkle, Prophet, and Lippincott – Oliver Wyman. Shiv has also led strategic engagements with a diverse portfolio of blue-chip clients such as Anthem Blue Cross, Intel, Guardian Life, Novant Health, Crate & Barrel, and others.

As the principal and CEO of Quantum Sight Marketing, his focus is helping clients navigate the complex landscape of data and technology to achieve clear pathways to growth and profitability.

Shiv has experience in the Insurance, Healthcare, Energy, Retail and CPG Industries and is an MBA graduate of the University of Chicago- Booth School of Business. Currently, shiv is also a regular contributor to Target Marketing.

Ellen Stokes
Brand and Marketing Strategy of Quantum Sight Marketing

Ellen Stokes works with clients to identify and help build the human side of their brands. Working in a variety of industries ranging from healthcare, education and hospitality to financial services and manufacturing, Ellen focuses on brand discovery and implementation, strategic marketing and communications.

Prior to her consulting career, Ellen held leadership roles in business development and marketing strategy within the University of Maryland Medical System. Her accomplishments there included implementing technology and sales infrastructure to support new business in a 6-state region, as well as strategic marketing for a $200 million proton treatment center and the re branding of a community hospital. Ellen is also a pioneer in higher education marketing, creating one of the first marketing groups in the country at Towson University, a major public university in Maryland.

Ellen is a chapter leader in Startup Grind, a program of Google for Entrepreneurs, and holds an MBA from Washington University in St. Louis.

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