AMA in the Afternoon: 5 Steps to Build Data-Driven Video Strategies
Video is a dynamic medium that can elevate and amplify your brand and reach. With customers consuming an incredible amount of video, creating an effective video marketing strategy is imperative to your overall marketing strategy. In this AMA in the Afternoon session, you’ll learn how integrating customer data into your video strategy will help you understand the entire buyer journey and improve overall marketing performance.
AMA in the PM: Improve Your Marketing with Improv
In this AMA in the PM session, Josh Golden, President and Chief Creative Officer at Yes&, has ported his improv training to the world of marketing and advertising. He’s helped his team of extroverts and introverts alike learn how to see the possibilities in any scenario, to embrace the incongruous, and to welcome the twists we so often resist. In this hands-on and on-your-toes session, Josh will provide specific techniques you can use to get—and stay—unstuck.
AMA in the PM: Cut the Noise: Build a Customer-Focused Brand Message
High performing brands do one thing differently: they stop fighting to differentiate on features and instead focus on their customers’ tensions. In this AMA in the PM session, Kara Redman, Founder and CEO of Backroom, will help you cut through the noise and develop a customer-focused brand message.
AMA in the PM: Embracing Change in an Ever-Evolving Digital Ecosystem
In the age of data, algorithms, and AI, it can be challenging to embrace the constant change in the digital marketing landscape. Learn from Instacart’s Senior Marketing Manager how you can level up with increased skills, a multi-layered channel strategy and approach, and measuring success despite data transparency challenges.
AMA in the PM: She-Suite Marketing Leadership Panel
Local female marketing powerhouses will offer their perspectives on what it takes to be a marketing leader and share their journeys to the C-Suite in this upcoming She-Suite Marketing Leadership Panel. Gain exclusive industry insights on everything from key marketing trends to effective ROI measurement to the latest audience connection strategies.
AMA in the PM: How to Audit Your Content Using GA4: A Data-Driven Approach to SEO & Lead Generation
As marketers prepare for the impending sunsetting of Universal Analytics to Google Analytics 4, this session will help you work smarter, not harder, especially when it comes to SEO! Learn what content on your website is yielding the best results and generating leads.
AMA in the PM: 9 Questions to Craft More Inclusive Marketing Content
Consumers today increasingly support brands that mirror their values. In this context, the upside of inclusive marketing is massive, while the downside of getting it wrong can be devastating – both from a business perspective and for the humans involved. Learn how to examine your own marketing content with an inclusive lens during this informative must-attend session!
AMA in the PM: 75th Anniversary Celebration
Maryland’s largest and most active marketing organization is celebrating 75 years of excellence with an evening of networking, food, and drinks at Boordy Vineyards. Join us for this special AMA in the PM event to connect, engage, and celebrate with AMA Baltimore members, friends, and attendees to kickoff a historic year for our organization.
AMA in the PM: DEI in Focus: Show Us, Don’t Tell Us
Building an organization and a brand rooted in diverse perspectives, experiences and stories doesn’t just happen overnight. When it comes to diversity, equity, and inclusion – it’s easy to talk the talk, but how can you make it a focus and walk the walk? Join us for this special AMA in the PM session with a panel of seasoned experts in the field.