AMA Baltimore Blog

Professional Development

Empowering Female Leaders: She-Suite Marketing Leadership Panel Event Takeaways

AMA Baltimore
April 19, 2024 |
4 minute read

Female executives have faced it all and while they have made sizable gains in senior leadership, it’s been a long and arduous journey for most. The path to the top looks very different to their male counterparts with the biggest hurdles in advancement, experiencing microaggressions, and increased pressures to do it all – personally and professionally. 

While female leaders continue to show immense value to their organizations, they are still outnumbered in the C-Suite. Women represent roughly one in four C-Suite leaders, and women of color just one in sixteen, according to the Women in the Workplace 2023 Report from McKinsey/Lean In.

During Women’s History Month, AMA Baltimore hosted its annual She-Suite Marketing Leadership Panel, which has become a programming staple, featuring extraordinary female leaders in Baltimore who are paving the way in their industries.

This year’s panelists included: 

  • Sara Milstein – Chief Marketing & Brand Experience Officer, The Y in Central Maryland
  • Nicole Robinson – Marketing Director, Fishman Flooring Solutions
  • Larisa Spirt – Vice President of Marketing, The Associated: Jewish Federation of Baltimore
  • Jodi Swartz – Senior Vice President of Marketing & Communications, Payscale

These trailblazing women shared their stories of struggle, success, and everything in between. They fully embraced the personal and professional challenges they encountered on their journey to reach their current positions. Each individual had invaluable advice to offer the AMA Baltimore marketing, advertising, and creative community, stemming from their unique experiences:

  1. Don’t let perfection be the enemy of good. As both women and marketing professionals, these ladies have dealt with imposter syndrome time and time again. The field of marketing demands that many people will see the product of your work – social media posts, emails, website design, etc. However, striving for perfection can lead to burnout, frustration, and a lack of confidence in yourself. Perfection is an unrealistic expectation; don’t hold yourself back from creating great work simply because it isn’t “perfect.” 
  2. You can overcome imposter syndrome. You don’t just have to “fake it ‘til you make it.” You can thrive, rather than just survive. Prepare for what you can, practice and hone your craft with a passion, but most importantly, make yourself uncomfortable. Don’t strive for an impossible standard, but put yourself in situations that help you grow. Take the risk, make a mistake, learn from it, and come back better than before. Keep going in this direction and one day, you will realize that you became what you thought you could not be. 
  3. Help your clients pay their mortgages. When we partner with customers and clients, we can often forget to bring the human aspect to these relationships. While the goals are business-focused, don’t forget that you are still a human working with another person. Remember why you do what you do – you are helping your client pay their mortgage, put food on their table, and so much more. You are doing incredibly impactful work, and it is important that you don’t let yourself or anyone else tell you differently. 
  4. Mistakes do not define you. Mistakes are just one part of your story. They are, perhaps, some of the best parts of your story because they help you learn and grow. Michael Jordan missed almost 30 game-winning shots – but nobody talks about his failures. You are allowed to make mistakes. Those do not define you. What defines you is how you bounce back better than before. 
  5. Adults do what needs to be done. You have a right to fight for your seat at the table. You are allowed to take a pay cut or change careers if it means finding the best path for you. You are capable of failing, knowing it is an option, and growing from your mistakes. You are powerful enough to do what needs to be done and these four ladies, along with so many others, are examples of doing just that. 

 

Thank you to our AMAzing panelists for sharing their journey, the lessons they have learned along the way, and the advice they gave to our AMA Baltimore community. This was a night that will not soon be forgotten, and the impact these women have had on the Baltimore marketing industry and beyond inspires us every day. 

To learn more about upcoming AMA Baltimore events, please visit our Events page.

SHARE
Facebooktwitterlinkedinmail

AMA Baltimore

The American Marketing Association Baltimore Chapter (AMA Baltimore) is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally and learn about current industry trends.
The American Marketing Association Baltimore Chapter (AMA Baltimore) is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally and learn about current industry trends.

CONTRIBUTORS

Become a Better Marketer

Sign up to receive our newsletter with marketing best practices, thought leadership, upcoming event details, and more.
Become a Better Marketer
AMA Baltimore