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Blog Professional Development

AMA Baltimore Names Ellen Haynie Winter 2026 Featured Volunteer

August 10, 2026 |
4 minute read

Meet Ellen Haynie, AMA Baltimore’s Winter 2025 Featured Volunteer! Since joining the Programming Committee in July 2025, Ellen has made a meaningful impact through her enthusiasm, reliability, and commitment to creating welcoming event experiences. From supporting registration and major events to taking initiative behind the scenes, Ellen consistently goes above and beyond to strengthen AMA Baltimore’s programming and community.

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Marketing Trends Website + SEO

Why Answer Engine Optimization (AEO) Is a Marketer’s Superpower in 2026

Amy Barley
Amy Barley
June 20, 2026
4 minute read

Answer Engine Optimization (AEO) is transforming how brands are discovered in an AI-driven world. As search engines and AI assistants increasingly deliver direct answers, marketers must focus on creating clear, credible, and structured content that earns trust, enhances visibility, and positions their brand as the answer users rely on.

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Professional Development

Beyond the Commercial Break: How AMA Baltimore and MICA Brought Creative Strategy to the Forefront

AMA Baltimore
AMA Baltimore
March 14, 2026
4 minute read

More than 100 marketers gathered at AMA Baltimore’s Big Game, Bigger Ads event to critique Super Bowl commercials and share insights on creativity and strategy. As Championship Sponsor, MICA highlighted its commitment to Baltimore’s creative community and debuted its MICA Pro commercial.

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