Ready to Rumble?
Get ready for AMA Baltimore’s first annual The Big Game, Bigger Ads: A Look Back at Super Bowl LIX Commercials That Scored (or Fumbled)!
Our all-star panel of refs (marketing experts) will break down the plays, calling out the touchdowns and fumbles from some of the Super Bowl LIX commercials— from the point of view of an overall marketing strategy.
Here’s the X’s and O’s
We’re flipping the playbook on the typical Super Bowl ad experience. We’ll handpick 12 commercials – two each from six hot industries like cars, snacks, and tech – and we’re putting them on the big screen for a head-to-head scrimmage so everyone can soak ’em up in real time. Following the airing of each ad, a panel of refs (marketing experts) will take the stage to provide their in-depth analysis and evaluation, dissecting the creative approach, messaging, and overall effectiveness of the commercial.
But this isn’t just a one-way ticket to marketing and ad analysis glory – YOU, the fans, are the real MVPs! You will get your chance to cast your vote for the best and worst commercials, and get ready to cheer and debate with fellow marketing junkies. Don’t miss your chance to be part of the action and be sure to wear your favorite team’s gear! This is more than just an event – it’s a post-Super Bowl party like no other!
Overall, this innovative format promises to transform the traditional Super Bowl advertising experience into a captivating and participatory event, blending the thrill of the big game with the creative energy of the advertising world.
Event Details
Thursday, February 13, 2025 | 6:00 – 9:00 pm
Oversea Distillery | 9315 Snowden River Parkway, Suite J | Columbia, MD 21046
General admission tickets include appetizers and two signature cocktail drink tickets. Student rate includes appetizers and two drink tickets (soft drinks or a signature mocktail). Additional food and beverages will be pay-as-you-go.
Ticket sales will end two hours prior to the event’s start time. Non-members rate will increase 24 hours before the event. Discounted early-bird ticket prices for members and non-members through January 13.
Event Schedule
6:00 – 6:30 pm | Registration and Networking
6:30 – 8:30 pm | Head-to-Head Commercial Analysis, Panel Discussion, Voting, and Q&A
8:30 – 9:00 pm | Networking
Many thanks to our Gridiron Grand sponsor:
Many thanks to our Quarterback Blitz sponsors:
Many thanks to our event partners:
Many thanks to our gift bag sponsor:
Many thanks to our video production partner:
Leave your mark on the Super Bowl event by joining us as a sponsor. Reach out to Dov Hoffman, VP of Sponsorship, to learn more.
If you have any questions about the Super Bowl event, please contact Lisa Salvatore, VP of Programming.
Meet the Panel of Refs!
Joshua Lukin
Sr. Director, Brand Strategy & Advertising, The Baltimore Ravens
Josh Lukin is the current Sr. Director, Brand Strategy & Advertising with the Baltimore Ravens. Josh joined the Ravens in 2022 and oversees the team’s advertising strategy and creative development, media planning, graphic design and brand initiatives. Since joining the organization, Josh has helped lead multiple award-winning marketing campaigns including, “And Football”, “Don’t Blink” and the 2024 AMA Baltimore #MXAwards Platinum Award winning event promotion campaign for the team’s “Darkness” game.
Prior to joining the Ravens, Josh spent 15 years in Major League Baseball. First, as the Director of Digital Marketing for the Los Angeles Dodgers, followed by more than a decade as a Sr. Director of Club Marketing with the league office. He also worked at advertising agencies in both New York (BBDO) and Baltimore (Exit10) before transitioning to sports full time. He is a 2002 graduate of Syracuse University with a dual degree in marketing and advertising from the Whitman School of Management and the Newhouse School of Public Communications, where he was named Advertising Student of the Year.
Tierra Brown
Chief of Marketing Communications, Baltimore City Department of Public Works
Tierra Brown is a dedicated marketing communications leader with a passion for creating impactful, community-focused initiatives. As the Chief of Marketing Communications for the Baltimore City Department of Public Works (DPW), Tierra guides a talented team of 19 professionals specializing in creative direction, media relations, community engagement, and education outreach.
Her leadership has been the driving force behind some of Baltimore’s most notable projects, including the rebranding of the AFRAM Festival, the launch of a citywide recycling campaign that introduced a newly designed garbage truck, the marketing and branding of Charm City Live, and coordinating high-profile events like the Second Gentleman’s visit to celebrate ARPA-funded play spaces in Baltimore.
Bill Harper
CEO and Chief Creative Officer, BrandBossHQ
Bill Harper is the CEO and Chief Creative Officer of BrandBossHQ, a strategic branding and marketing agency dedicated to helping businesses unlock their full growth potential through the power of storytelling. With over 30 years of experience, Bill has built a reputation as one of the most innovative thinkers in branding, guiding companies to uncover the right story to scale their businesses. BrandBossHQ specializes in helping small and medium-sized businesses apply the same strategic principles used by Fortune 1000 companies to dominate their categories.
Bill’s approach to branding has been shaped by a career dedicated to driving impact through innovation, differentiation, and strategic storytelling. His mission is to be the voice of marketing and to provide value to as many businesses as possible, helping them grow faster, stronger, and smarter.
Jen Glass
Senior Director, Media, Hilton
Jen is a senior marketing leader with 15+ years experience driving consumer acquisition, retention, loyalty and digital e-commerce growth. Currently, Jen leads the Americas Marketing media team for Hilton, accountable for strategy and execution of the performance media acquisition engine geared at driving bookings and consideration for their 6,100 hotels across the US, Canada, Latin America, and Caribbean.
Prior to Hilton, Jen served as the Director of Media Strategy and Planning at The Hershey Company overseeing the media team across 20+ brands including Hershey, Reese’s, Skinny Pop, KitKat, Dot’s Pretzels, Jolly Rancher and Icebreakers. Jen also held a marketing leadership position at Pandora Jewelry overseeing paid media, CRM, and analytics for the North American region. Jen lives in Catonsville with her partner, Brendan, has three kids (two boys plus a bonus daughter), and an Australian Labradoodle named Rudy.
Meet the Facilitator
Dr. Ronald C. Williams
Associate Professor of Management and Founding Director of the CSU Center for Strategic Entrepreneurship, Coppin State University
Dr. Ronald C. Williams has served in higher education for 39 years, spending 28 years as faculty at the Coppin State University (CSU) College of Business, Department of Management and Marketing, and as interim dean from 2013 until 2017.
He currently serves as an associate professor of management and founding director of the CSU Center for Strategic Entrepreneurship. Having built a career in community-centric academic innovation, he is responsible for the first formal relationship in the nation between an HBCU and a large-scale, community-embedded makerspace and conducting groundbreaking research regarding the effectiveness and economic impact of a makerspace.
He holds a Ph.D. in management and organization from George Washington University, concentrating in organization behavior & development and management of science, technology, & innovation; a master’s degree in human resource development from Johns Hopkins University; and a bachelor’s degree majoring in psychology, social science, and education from the University of Tampa.
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