As we get ready to celebrate 40 years of marketing excellence at the 2025 MX Awards, we’re shining a spotlight on the standout campaigns that raised the bar in 2024. One of the brightest? The University of Maryland Medical System (UMMS), recipient of the prestigious 2024 Grand MX Campaign of the Year award.
Honored for their outstanding content marketing program, UMMS delivered a community-focused initiative that informed, engaged, and inspired—showing exactly what it means to make Baltimore say “Oh wow!”
A Comprehensive Approach to Health Education
UMMS’s campaign was rooted in a clear mission: to help Marylanders live well, get well, and stay well. More than just promotion, this was about service—providing accessible, high-quality health information to support healthier communities.
The campaign spanned a range of channels, including:
- Health-focused blog content
- The Live Greater podcast
- A consumer-facing health magazine
- A robust website presence
- Social media engagement
- Email communications
Together, these touchpoints reflect a coordinated effort to deliver meaningful health content wherever audiences are most likely to engage.
Results That Speak for Themselves
UMMS’s impact was clear:
- 25% average email open rate – well above industry norms
- Over 60,000 podcast listens – reflecting strong audience interest
- 5 million+ website visitors in FY2024
- Platinum recognition for the Live Greater podcast from the eHealthcare Leadership Awards
Why It Stood Out
The MX Awards judges praised the campaign for “unparalleled creativity, strategic vision, and measurable results.” UMMS’s work exemplified how integrated content strategy can drive engagement, build trust, and deliver real value—especially in a critical industry like healthcare.
Do You Have a Campaign Worth Celebrating?
The 2025 MX Awards are open for entries! Join UMMS and other top-performing marketers as we celebrate 40 years of creative excellence in Baltimore.
· Standard Entry Deadline: Friday, August 15, 2025
· Late Entry Deadline: Friday, August 22, 2025
Enter now at mxawards.amabaltimore.org.
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